New businesses need customers, and customers want to discover new businesses. However, in today’s competitive business landscape it’s often a challenge to discover the best business outreach strategy to gain the upper hand over competitors. One of the most effective ways to reach an audience in today’s business marketplace is through Search Engine Optimization (SEO).
Professional law attorney, Mike G Law knows what it takes to reach a target market online and in person. If you’re seeking ways to reach your target market, to understand what type of businesses they’re seeking and how to engage with them locally and in the digital marketplace, read on to discover some of criminal defense attorney, Mike G Law’s no-nonsense SEO tips to reaching a target business audience.
Understand what SEO means and how to use it
Businesses, whether they are a criminal lawyer in Tampa or an online e-commerce marketplace, need to understand that SEO is more than just keywords and links. It’s also a way to attract solidly relevant local and online traffic to relevant sites. The effective use of SEO methods delivers results, so it’s important to know how to capitalize on them.
Know a business’s strengths and use them
Understand what makes your business or practice special. Engage customers by highlighting what makes a service unique. Does your business have strong ties to the local community? Then, be sure to let customers know, this will help you understand the customers choosing you over competitors.
Online markets need keywords
One of the most effective ways to narrow down an audience and pull them in is through the use of keywords. Using targeted keywords in the online marketplace, whether they are narrow or long-tail keywords, is an effective way to reach a target audience. The reasoning behind keywords is while they may not bring large crowds, they will boost contact with audiences searching for a specific keyword which translates into sales.
A fresh perspective can do wonders
There are times it can be hard to analyze a business’s outreach practice and what their target marketplace expects. Analyzing how a business is perceived is where engaging an outside perspective can help. So, consider enlisting outsider perspectives such as third-party vendors, or conduct a random sample survey to provide a business with insight into how the public sees their products and services.
Know that customer service can keep a business on the right track
It has been stated that many customers remember most, if not all incidents of poor customer service and business mistreatment. Poor customer service experiences are often shared with others. However, according to survey results provided by the Huffington Post, 55% of customers are willing to pay a business more for solid customer service experiences.
That’s why it is vitally important to provide a tip-top experience to each customer, whether it is the utilization of solid keyword and links on a website or positive customer interactions, treating customers as important will help move a business in ever-expanding directions. Be sure to factor in the following online and in person:
- Be responsive – Visitors to a web page or in person want to feel like they matter. Be sure to have responsive web pages without endless buffering. For a local storefront have front-line personnel that engages with customers in a quick, efficient manner
- Update and keep webpages responsive – Be sure to keep website information up-to-date and remove broken or dead links that make web pages unnavigable.
- Create great content – Great content, whether on the webpage of a criminal lawyer in Tampa or for a restaurant in Miami, translates into a positive customer experience and sales. Be sure to make a website or page as engaging as possible while also considering how the content created can possibly be created to be evergreen for use elsewhere on the web.
Using effective SEO methods do work, whether you’re a criminal defense professional or another type of service professional. Creating a targeted SEO plan requires diligence, planning, and focus. By utilizing these techniques, a business is sure to gain the upper hand in customer acquisition that could see it be successful for years to come.