What do you look for in a lawyer? Are you looking for someone who is charismatic? How about someone who has a lot of contacts? Surprisingly, many people look for lawyers who are knowledgeable of the law. Being able to come across as an expert in your field will help you generate more traffic to your law firm. Unfortunately, many lawyers do not have the time nor expertise to help themselves accomplish this task. They are too busy with managing clients and cases in order to create an online marketing plan that helps them get exposure. This is when they turn to digital marketing agencies to help them get the exposure they need.
Unfortunately, there is one big problem with this. Not all digital marketing agencies have a very strong grasp on the world of law. This is because their focus is on a broad variety of industries. It’s just how they make their money. While this isn’t always the case, this means that most digital marketers can’t fully help lawyers whenever it comes to bolstering their online presence. Fortunately, there is a simple solution available that can help lawyers improve their search engine index and come across as incredibly knowledgeable in their field without relying on someone else.
How Content Marketing Can Help
Blogging has been proven to be one of the most consistently effective ways to generate content. All you have to do is convert your ideas into a blog format for the world to see. While lawyers may not be able to do the amount of volume that digital marketers can, they can always start small and create a blog. Many lawyers blog often in order to advise others on law topics. This is a common practice done in order to improve their outreach.
But what happens whenever a lawyer doesn’t have that much time to write content? What happens if they are too booked to even commit to their content marketing plan they have created? Fortunately, blogging is a relatively easy way to reach an audience and takes a very short amount of time to talk about if you are a master of a specific subject. Lawyers have to be knowledgeable of the law at all times whenever they are on the clock. This is a very easy conversion of knowledge that helps them improve their client base by simply posting articles onto their website.
Using Video to Your Advantage
Another fantastic method of a content creation plan is to apply video to your website or YouTube page. Videos help you make a solid connection with your clients by speaking directly to them in vlog-like formats. There is no need to hire an expensive film crew whenever you can simply use your phone to create a video and upload it to YouTube or your other video service website in a matter of moments. These videos help create a real connection with your future clients by providing them with important knowledge on subjects they know little about.
How Does This All Tie Together?
Content marketing is something that professional lawyer Douglas Healy recommends for all lawyers. While hiring a digital marketer may not be the best fit for you, utilizing your mastery of the law into snippets of information can help you greatly. The most important thing to remember here is that your chances of being found online increase whenever there is more of your content out there. This means that you can keep costs down and provide the content yourself by regularly blogging and vlogging on your website.
Keeping Up With it All
You may be thinking that it is impossible to keep up with a content marketing plan that you set for yourself. The key is to create a plan that works for you. Though you may know an encyclopedia’s worth of knowledge on law, you cannot type it all up in a day. Instead, focus on a small and simple plan that you can execute comfortably from your office. It may not seem like your efforts are paying off at first or even for months. However, the more that you put your knowledge out there the better chances you have of building a client base and increasing your revenue.
Douglas Healy recommends that you take your time and slowly build up ideas before executing them. These ideas on content can come in the form of blogs, vlogs, or press releases that you do on your own. Consistency is the key to success here. Slow and steady wins the race for the lawyer who wants to grow his or her practice