Use Short Term and Long Term Goals To Steer Your Content Marketing
Tony Robbins once said, "people over estimate what they can do in one year, and underestimate what they can do in two or three decades." And in case we feel tempted to dismiss Tony, and keep our vision short term, Bill Gates says it too: “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” What are these two thought leaders talking about, and how can this wisdom be applied to content marketing? A practical way to think about these two powerful statements is in terms of short term and long term goals. The way you structure your short term and long term goals will steer your business, your content marketing strategies, and your financing. What Are Short Term Goals? Short…