Marketing involves diverse activities, and sometimes you can differentiate yourself from other local businesses by targeting a specific group of clients. This can be triggered by a problem that has risen in a certain area, and you feel you can solve it through your products, or it could be that your product is doing well with other clients but not in this specific area. The good thing about this tactic is that you will not have to use resources to do a national sales campaign when all you need is to reach to specific people. Marketing to a specific group of clients can be very overwhelming. However, the following marketing tips will help you ease the burden.
1. Identify and Understand Your Target Clientele
Research in everything is very important because you will know what you need to do, how to do it and when the right time to do it is. If you already know who your ideal customers are, it is time to know more about them so that whatever you sell to them is sold correctly. Get to know some basics such as marital status, income range, gender, and if possible, their shopping trends. For instance, are they heavy spenders, impulse buyers or do they prefer saving more? When targeting a national market getting to know these details can be very challenging, but when you are dealing with a super-specific clientele base, this becomes easy. It is very important to know your target customers because it will help in the preparation of an informed marketing plan for them.
2. Localize Your Content
When you know your target customers well including the problem they have and how you can solve them, start by creating content that is related to them. For instance, a plastic surgeon in Tampa may have introduced a new or improved service for people in Tampa as a result of an outbreak, or because he saw a problem that the locals need to have solved. The marketing contents must contain information relating to these locals and also be published in places where they can access them. Talk about this problem affecting them and add the solution you have for it. Even if the content might be seen by people from other areas or by people who do not need it, it will also reach out to those who need it, and due to specification, they will trust you care about them.
3. Treat Your Customers Well
This is a strategy that sounds obvious, but if you think about it keenly, you will realize that if you can’t treat your local customers well, no marketing strategy will convince them to buy from you. Provide excellent customer service to your local customers if they are your specific clients. Do something extra for your locals such as providing free Wi-Fi, being concerned if you haven’t seen a customer for quite some time or helping a customer with a personal problem among others. When you do something extra for clients, they often end up talking about it to others. When the locals know about your good hospitality and extended customer service, they will trust you more and even recommend other people towards you.
4. Utilize SEO
Search engine optimization (SEO) has helped a lot of entrepreneurs like Dr. Farrior who has been using the online technique to promote his business. For someone who is looking for a plastic surgeon in Tampa, it becomes easy for him to be found since he has specified his working niche and place of work. SEO helps to rank your business first on a search engine. In this case, if you can use SEO and specify you target clients from a specific place, your content will appear first in their search results. Like stated earlier, how you create your content matters a lot when it comes to hyper-specific clients.
5. Make Use of Social Media
Social media has become very popular in the business world when it comes to marketing, and when you are targeting a specific audience, social media will help a lot. Facebook, for instance, will be very helpful because Google tends to rank information attached to Facebook on top position in the search results. Also, Facebook has a feature that supports hyperlocal marketing, and this will help you advertise your business within a mile whereby your local ads appear first on people’s feeds and pop up on their mobile phone. You will only need to specify the place, age range, radius to be covered, gender, and if you are interested, you can also add a map to direct people to your business easily. Use of hashtags that specify your target clients and service you are offering on Twitter and Instagram can be a big deal as well. You can always boost your ads on social media to help it reach to as many people as possible, and it will only cost you a few dollars.