Businesses across different industries have evolved their way of doing business because of advancements in technology and social media platforms, and law firms are no different. In law, acquisition of clients is primarily through referrals, word-of-mouth and in-person networking; but to stack up with the current business landscape content marketing is important for law firms to enable them to increase their client pool.
Let us discuss some of the important elements that you can work on to get ahead of your competitors when working on your content marketing and social media plans.
Develop a well-designed website
Since the digital world is increasingly affecting how businesses run, marketing methods also have to evolve to adapt to the digital space. You can easily increase the visibility of your company to consumers who spend time engaging with different products online. You need to ensure that your website is well designed, interactive and easy to navigate which will improve your ranking of your website and attract more customers to your law firm.
SEO
According to Kinney Fernandez & Boire, slip and fall attorneys in Tampa, they agree that SEO is directly connected to how they sell their service because it’s a major priority in their law firm. “The language you use to communicate your services on your website has to be strategic. Whether it’s the ads you place, the articles you publish, or any initiative you run on your website, the choice of words plays an important role in the SEO ranking.”
The legal profession has a hard time when it comes to keyword searches because the legal terms are usually too technical and this makes them inaccessible for the average person whose legal knowledge is limited. When you use language that plainly or simple communicates the services you offer, you can easily get new clients who will interact with you using your website. This will also improve the ratings of your website. For example, Kinney, Fernandez & Boire would benefit more from targeting “car accident attorney Tampa” rather than “vehicle liability attorneys located in the greater Tampa area.”
Advertising
We are used to the traditional forms of advertising which include magazines, billboards, and subway vehicles pointing you to certain business in a certain place for a certain service. However, these traditional methods are now so commonplace they are largely overlooked, and a business must adapt in order to capture their target audience. Increasingly advertising is moving to the digital space through pay per click ads, social promotions, and referral links. In a survey that was done on over one hundred law firms, it was concluded that a moderate engagement through social media would produce better results in terms of growing the client base than investing solely in traditional media.
Personalized Content
One of the best tools that you can use to create a strong foundation and establish yourself as a market leader in the service you offer is to make sure that you provide regular content that users can interact with on a frequent basis.
When you are coming up with a content marketing strategy, it is important to use what you highlight as your strengths to your site visitors. As easy as that is to say, it is tough to implement it. The issue that comes when creating blogs is the generation of content. It is not easy for a lawyer to spend time with cases and at the same time, create articles for their website.
As time consuming as it may be, there is a tremendous market available to the firms who take the time to publish content online. Most people will turn to Google for answers before calling a lawyer, so being the first name a potential client sees can go a long way toward establishing trust and driving that client toward a future consultation.